SAN PAOLO MUSEUM OF IMAGE AND SOUND - SAN PAOLO

UNTIL 20 JUNE 2010

Fluxus 2010 celebrates ten years with exhibition at MIS-SP and a new website;
40 films, from 14 countries, in competition

Both a product and a reflection of the technology of its times, Fluxus - International Film Festival celebrates the 10th anniversary of its first edition. Born in the environment of new technologies, under the signs of aggregation, portability, mobility, interaction and the democratic nature of the medium, Fluxus has been created in the hopeful atmosphere of the 2000's, which conceived the Internet as a promising channel to the audiovisual exhibition as well.

Now, in 2010, Fluxus proposes a new challenge to the cinema exhibition, joining the Internet and the Museum: Fluxus will take place simultaneously in its website - www.fluxusonline.com - and at the São Paulo Museum of Image and Sound (MIS-SP), where the Fluxus Gallery will be installed. The Internet and the Museum challenge the spectator to see, to share and to pass through this flow of moving images.

The Fluxus Gallery, which will occupy the exhibition hall of MIS-SP between April 23rd and June 20th, will provide the possibility of a collective exhibition space, a movie-oriented place composed by 12 screens, which will allow the spectator to have simultaneous views of all the films in the Festival. Exclusively at the Fluxus Gallery, there will be also a space devoted to a retrospective that will present 14 films of past editions of the Festival. Renowned artists have been invited to the event, such as Seoungho Cho, Anney Bonney, Anouk de Clercq and Cao Guimarães, among others.

The experience of the transposition of the festival from the conventional movie theaters to the Internet, and from the latter to the Museum, aims at bringing to the real world possibilities already found in the virtual universe. The visitor will be able to move among screens, to choose which film to watch, to shift from one to another. Fluxus wants to extend the duration of a film festival, always so fast and urgent, so that, during these two months at MIS-SP, spectators will be able to take their time to watch, re-watch, and make their choices.

Fluxus 2010 brings 40 films in competition. They have been produced in 14 countries and selected among 1,200 film applications for the Festival. The public will choose the best film of Fluxus 2010 at the website www.fluxusonline.com.

All kinds of movies are represented at the competitive section of Fluxus 2010. The fictional cinema shows up not only in its traditional narrative form - such as in the German 'The Package' or in the Spanish 'Entwined' - , but also in hardly conventional productions, as it is the case of the first short film of the French actor Grégoire Colin, the mysterious 'Fox Bay'; of the Spanish cult movie 'The Attack Of The Robots From Nebula-5'; of the Malaysian indie movie 'Love Suicides'; or of the dramatic 'The Bitter Taste of Chocolate'. The aesthetic experimentation, one of the distinguishing features of the Festival, can be also seen in movies such as 'The Earth Under My Feet', by the young French director Sophie Sherman, or the Taiwanese 'Diary Deviation'.

Fluxus also presents the animated cinema with its wide spectrum of techniques and styles. There are 15 animations, every one different from each other: the world of a man and his dog in the beautiful 'Clouds, Hands', by the award-winning Italian director Simone Massi; the animated travel log of a journey to a new world in 'Madagascar'; the black sheep of the family in the Finnish 'The Unplugged Son'; or the underground world of strange creatures in 'The Silence Beneath The Bark'.

Eleven Brazilian films participate in the competitive section. The highlights are the last work of the award-winning video artist Carlosmagno Rodrigues, 'Andromeda - The Girl Who Smoked Soap' (his sixth film to take part in Fluxus), and a new generation of Brazilian directors, such as Bruno Jorge, with his documentary 'The Barons'; André Mielnik, from Rio de Janeiro, with 'Rise Sofia'; and Gabriel Martins, from Minas Gerais, with 'At The End Of The World'. Another film to pay attention to is 'Shadow's Sight', which marks the debut in direction of the photographer Fabio Cancado, from Minas Gerais.

At the website of Fluxus 2010 - www.fluxusonline.com -, besides of watching films, the spectator will be also able to make his or her favorite movie lists, to share, to comment and to vote on his or her favorites. The website will be online on April, 22nd.

Curated by Francesca Azzi, Eduardo Garretto and Daniella Azzi, Fluxus 2010 is a production of Zeta Filmes, co-produced by MIS-SP and sponsored by Petrobras under the Rouanet Cultural Incentive Law of the Ministry of Culture.

http://www.fluxusonline.com