DAZ - BERLIN
16 OCTOBER - 12 DECEMBER 2008
The Media Facades Festival reflects on a worldwide trend of large digital moving images
integrated in facade structures and investigating their communicative
function in the urban environment. It will take place in Berlin with an exhibition at DAZ from 16 October to 12 December, with an international conference on 17-18 October, with urban screenings from 18 October to 3 November and finally with a Round Table on 1 November 2008
Artists Experiment with a new Exhibition Format
For the first time, the public will witness the use of not only cultural but
also commercial facades of SAP, O2 World, Gasometer Schöneberg, Collegium
Hungaricum Berlin and the Wall-Terminal as cultural communication portals. Twenty-four original artist works specifically commissioned for the
different façades will be screened from 17 October until 3 November 2008.
The artist works will focus on the exploration of site-specific content,
space and dimension. The unique artistic productions and installations will
also involve participation of the local inhabitants where the facades are
situated in an attempt to generate a new sense of identity. The interaction
amongst the commercial media facade operators, curators, artists and the
general public facilitated through this festival will serve as testing
ground for future creative and urban media developments.
Conference and architecture exposition
Alongside, we present an international conference with a diverse range of
speakers and an architectural exhibition comparing and providing details
about worldwide unique media Facades at the German Architecture Center.
The conference will focus on the relevance of media architecture and urban
screens both for experts and the general public. It aims to promote
architectural questions and visions within a wider context of related
aspects considering danger of visual overload in urban space. Besides
Project Presentations and an expert workshop organized by ARUP we will
discuss the following topics:
- Social Media Architecture
- Culture, Economy, Public Space - an Interface
- Perception and behavior - facing Urban Media
- Dynamic Ornament- Towards a new Iconography
Initiators
Susa Pop, Public Art Lab and Mirjam Struppek, Urban Screens,
a project in cooperation with Media Architecture Group Vienna and
supported by Hauptstadtkulturfonds and Senatsverwaltung für Wirtschaft,
Technologie und Frauen - Landesinitiative Projekt Zukunft.
www.publicartlab.org
www.urbanscreens.org
www.mediaarchitecture.org
|
