Electronic cigarettes have been taking the world by storm since their launch. Was it truly possible that an electronic alternative to traditional cigarettes was actually a safer alternative to traditional smoking? At first it appeared so. Not to mention the instant consumer benefits of electronic cigarettes, an easy selling point for electronic cigarette manufacturers. No ash, no tar, less immediate risks to those consuming passive smoke – as smoke is replaced with a pleasant odour – and a product which makes smokers feel like they’re smoking while still consuming some level of nicotine. With e-cigarettes came the new terminology, vaping, for example – the act of inhaling from an e-cigarette – and so electronic cigarettes were placed into a whole new light.

Initially, Public Health England and other health organizations even endorsed vaping, citing it as 95 percent less harmful than smoking traditional cigarettes. However, it wasn’t long before the unknown truths behind vaping began to be revealed. Yet, as such a recent phenomenon, what science actually exists to demystify the pros and cons of vaping? 

A Short History

Initially developed in 1963 by US inventor Herbert A. Gilbert, it wasn’t until 2003 that electronic cigarettes truly became a reality. During the 1960s, the world was still enjoying a period of economic growth in the post-war era, when smoking was seen as a part of the everyday. Skip forward to 2003, when Chinese Pharmacist Hon Lik wanted to create a device that would ‘resemble smoking’. Having lost his father to cancer the previous year, his personal motives were high, and thus the e-cigarette was born. Although not a phenomenon in the US until around 2007, electronic cigarettes were dreamt up some 60 years ago, providing an alternative to harmful tobacco.

Health Benefits

Is it safe? Will it help me quit? Will it affect my heart health? What about the levels of nicotine it contains? There are still numerous questions surrounding the health benefits of vaping and e-cigarettes. However, unlike traditional cigarettes, this is a market that is relatively young, with few long-term studies in existence discussing the negatives behind vaping. However, e-cigarettes are better designed to meet with consumers’ lifestyles, with cigarette breaks now frowned on in most businesses. Not to mention the range of vape fluid available on the market, providing a range of flavours and odours that are less offensive than traditional tobacco smoke. Are you looking to market e-cigarettes? Digital Marketing Firm Eventige provides a range of custom solutions to meet with your vape and ecig requirements, so visit eventige.com/ecig-marketing/ to find out more.

The Future of Vaping

As a cheaper, safer and increasingly readily available alternative to traditional cigarettes, it would appear that vaping certainly has a brighter future ahead. As a relative newcomer, with few concrete claims against vaping, not to mention traditional tobacco companies looking to break into the e-cigarette market, the range of products are surely set to increase – benefiting consumer pockets and providing more user-friendly alternatives to boot. That’s positive news for vape lovers everywhere.

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