THE DIGITAL MARKET
Txt: Donata Marletta
Last 6th and 7th of May Montreal’s Cinémathèque Québécoise has hosted for the third consecutive year the International Marketplace for Digital Arts (IMDA), event organized within Elektra, new media and audiovisual art festival. The International Marketplace for Digital Arts is a meeting for professional networking among those active in the field of production, creation and diffusion of digital arts.
The first of the two days of the market, dedicated to the presentations of festivals, art galleries, labs and a range of organizations and cultural institutions that operate on a international level within the field of new media art, offered to its participants the occasion to attend to the presentations of various high profile socio-cultural projects, opening a window over the huge contemporary panorama that rotates around the art and digital culture’s world. The value of the IMDA resides in the ability of the organizing team, above all Alain Thibault and Ana Ascencio, of gathering the creative minds in an informal atmosphere, which not only allows the exchange of ideas and projects, but also creates the basis for the emergence of new collaborations and cultural exchange, also mada possible by the international nature of the event.
Placed in the contemporary artistic scenario in which market rules often and sadly prevail to the detriment of socio-cultural aspects, the IMDA represents a unique occasion not only to stay updated on the latest news, thanks to the presentations and the promotional material offered to participants, but also the way to contribute to the development and diffusion of a collaborative and open culture, which can give birth to the emergence of a real community that may enhance the progress of digital culture that today is getting lost in the maze of a context more and more ruled by the market
|photo : Camil Scorteanu, Conception Lévy|
This year’s edition of the Market was also the occasion for the launch of Digitalart’ http://www.digitalarti.com, interactive online community dedicated to the digital art’s world, which offers information about festivals, artistic projects and publications related to experimental arts. Within this informal environment and the desire to let participants get involved in the possibilities offered by Montreal’s artistic and cultural milieu, like every year during the Market the organizers accompanied the guests to visit the laboratories of Hexagram, institute dedicated to research and creation of project related to new media art and new technologies, and the Society for Art and Technology (SAT), multidisciplinary centre devoted to research, creation, production and presentation of works linked to digital culture.
During the second and final day of the Market we had the chance to attend the presentations of artists and cultural entrepreneurs active in Canada; the variety and high quality of the local artistic projects confirms the growing interest and focus of producing and spreading digital art in Canada, both on a public and private level; reality far from the old Europe’s context in which often instead of giving space to groundbreaking ideas that might contribute to the development of culture institutions usually invest on ordinary projects and too much linked with mainstream.