Boris Muller is a designer artist from Berlin . He studied computer related design both at the famous College of Art and Design in Breme and at the Royal College of Art in London . Nowadays Teacher of interaction design and interface design programme, Boris share his life between his professional job ( he was also in Italy between 2001 and 2002 at the Interactin Institute in Ivrea) and artistic activity.
In his various activity and production ( you can find his huge production, both graphical and interactive ones on his website), he is absolutely conscious that design is related to procedural methodologies. Multimedial artist, the main aspect of his work is the dialogue with the nature of a computational machine, Boris had in his curriculum a procedural work for an advertising campain. That is almost a dream for young artists, considering the fact that communication agency are not so interested in generative art or graphical exsperimentation.
I asked Boris about his creative life and thinking about generative art.
Fabio Franchino: Tell me about your influence and about your idea of generative art
Boris Muller: John Maeda had an important impact on my work. I still remember when I saw Flying Letters and Reactive square for the first time. Other influences came from Frieder Nake and Georg Nees. I think that one of the most interesting and important concept about generative art is that a few things were made through the computer. The main concept of generative design is the visualisation of an algorhytm. Instead of create something physical, the artist create some rules and relations that can be applied to different situations.: the result is has no borders.
The computer is just a good instrument to reach a huge variety of results, even if it is possible to create generative artworks without a computer. An example is on the book Programme Entwerfen, in which are analysed the drawn in the windows of a Basel ‘s convent. Each window has its own personal drawn, but with the same rules, the same algorhytm. We can say that generative art is 700 years old. I think it is very important for whom is working with digital media to move from an artistic based approach to a procedural and generative approach.
Fabio Franchino: I found very interesting one of your works, Poetry on the road: It is a work created for the advertising contest. How does it happened?
Boris Muller: As usual, luck has an important role. That agency is my good friend’s one. I think that Poetry on the Road works also on a conceptual point of view. The simple idea of turning a text into an image, image as a natural structure, is very similar to the basic idea of poetry.
Fabio Franchino: Do you think that the generative model could change something into the creative production or it would remain into the sperimental world?
Boris Muller: I think that generative design will play an important role. This generation has a huge number of instruments that allow them to create using a generative approach. This situation itself influence future development into the design world.