Giulia Baldi, Researcher, Producer and Reporter
With a background in contemporary art, music, media and society, for over 10 years Giulia Baldi has been committed to the production and promotion of digital culture, media art and electronic music, collaborating with both emerging and established international labels and festivals, like Mute and Dissonanze.
In the same years, to contribute raising the awareness about this new culture and lifestyle, she has occasionally become a reporter, writing for both offline and online media. Deeply interested in truly understanding production/consumption dynamics and communication trends in the new media ecosystem, she has then started a new career as a researcher, specializing in strategic marketing and innovation. In the last few years she has been working on the design and management of online communities (of brands advocates, early adopters, content creators, virtual worlds users); on ethnography / netnography, crowdsourcing and co-creation projects for international agencies, and on consumer / industry trends for global clients. Innovation research is now her main occupation – her current ambition being applying it to culture, and specifically to the further development and diffusion of electronic, digital and post-digital culture. Born in Rome and grew up traveling in Europe at every given opportunity, since a few years now Giulia Baldi is living in London.