Alexandra Purcaru
Alexandra Purcaru
Alexandra Purcaru, Photographer and Fashion Lover

Alexandra Purcaru is a photographer living in Paris with a passion for fashion and design. At the moment she is responsible of a vintage fashion and design shop in Paris, belonging to a company with partners in the Netherlands, Belgium, U.S., Canada, Czech Republic and Italy.


While travelling around Europe to find new garments for her shop, she slips away to visit international art and photography fairs like Fiac, Frieze and Paris Photo. She loves to write about installations and performances that combine electronic and acoustic elements with more traditional media. Alexandra has been sound artist for Giardini Pensili, developing new projects based on realtime softwares for audio and visual performances and, therefore she has been involved in projects in Italy, Austria and New York. She was born in Rumania, grew up in Italy and lived and worked in Norway and Canada. She has worked as a stylist on several occasions between Canada (Moncton Fashion Week) and Paris. She has been photographer for Velvet Factory for various concerts such as: Vitalic, Rococo Rot, Too many Djs, Editors, Modest Mouse, Afterhours. She also collaborates as graphic designer and photographer for Flipbulbs.

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