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THE DIGICULT'S PLATFORMS OFFERED SERVICES:
Since its birth in 2005, DigiCULT has had the possibility of collaborating with several national and international partners, with cultural institutions, festivals and online gallery platforms in the new media art and culture sector as editors, promoters, catalogue crtics and last but not least as media partners and press office.
Digicult's Readers
DigiCULT is a project that includes a raising amount of users, all interested for both professional and personal reasons. It's artistic potentiality and expressiveness tied with new digital technology and its impact on art, contemporary design, culture, science and innovation in general.
Art crtics, editors, art academies, universities and professional schools but also artists, videomakers, musicians, performers, designers, communicators, cultural operators, stylists, graphic designers ect. They are all directly and indirectly involved in projects and magazines like this one. Grafic and design institutions, engineering school, architect studios, web agencies, sound design, journalists are basically the core of DigiCULT users.
Offered Services
DigiCULT offers several services such as: the DigiNEWS newsletter, bannership activity, promotions through various partnerships, press office and the editing of texts and catalogues.
The front page and the newletter are translated in english, opening the door to international users, who are always more demanding and curious. In this way DigiCULT has come in contact and formed professional relationships with some of the most important national and global festivals.
DigiCULT is able to relate to with the international professionalists in the new media art industry thanks to deep contacts included in the international mailing list (Rhizome, Spectre, Syndicate, aha, NetBehaviour, Nettime), with whom DigiCULT has started a two-way collaboration, sharing news and visibility. DigiCULT has also created various online services using the dynamics behind Web 2.0, such as the Feed Rss for the magazine's news and articles, like the Tag division of the contents on the front page, interactive services for the users, it's presence on important social networks such as Delicios, Facebook, Twitter, Vimeo, Flikr and Linkedln.
To learn more about the services offered by Digicult let's check the Digimade agency website too
THE DIGINEWS NEWSLETTER:
DigiNEWS is a newsletter service that includes announcements via e-mail. It is based on the credibility and respect that DigiCULT has earned throughout the years, the service has three purposes: first of all spread news about DigiCULT's editorial activity to the subscribers and community (offering the possibility of visibility to our various partners thanks to a section reserved exclusively to them in the newsletter layout). Second of all to promote, in a specific way, our parteners cultural activities by sending a newsletter dedicated to every single subscriber. We also aim to give information about exhibitions, events, festivals, workshops and meeting in the art, design and digital culture world. Ideal instrument for your own activity, DigiNEWS has reached, for the moment, an ascending and selected community of over 10.000 users.
Who it's directed to:
During the last five years, thanks to its constant observation of the existing professions (editors, critics, journalists, galleries, museums, magazines, institutions, cultural operators, mailing list, communities, social networks, researchers professors, students, press office, artist and publicists), DigiCULT has created a very rich database of contacts that perfectly place themselves in that hybrid territory which, thanks to the spread of the new technology, is at the borderline between contemporary art, design, experimentation, hacking and science.
How does it work:
All of our artistic space, both private and public, promotors and the editors of the exhibitions events festivals and encounters are invited to contact us using our mailing service and newsletter DigiNEWS. Every notice is enhanced by sending a single newsletter dedicated, which includes a promotional section, an image and a link to the website databank online of images and videos. The notices are directly sent to the DigiCULT community made up of editors, artists, critics, institutions, universities, academies, distributors, professionists, journalists and magazine (35% in Italy, 30% in Europe, 20% in North America, 10% in South-East Asia and 5% in other countries).
On top of it all the notices sent through the DigiNEWS newsletter, are save in a permanent way on the DigiCULT portal, and integrated in the articles that appear on the monthly magazine DigiMAG.
For anyone who may be interested in the newsletter DigiNEWS , for more information send an email to: press@digicult.it
BANNERSHIP:
The Bannership provides, for its partners, publicity and visibility by making actual graphic banners that are specifically chosen by the DigiCULT staff. All the banners have themes so they all focus on Art, Design or Digital culture. DigiCULT users consider this bannership as helpful advice and as invasive publicity. This is confirmed by the large amount of people who click on these banners.
Who it's directed to?
Bannership is directed to private and public Art galleries, artists, institutions, events, festivals and to companies which want to promote their business through DigiCULT.
How does it work?
The bannership is an activity which provides space within the pages of DigiCULT, dedicated to a form of communication that prefers images to simple text. This graphical element (banner) takes the user to either the client's homepage or to a page on DigiCULT that offers more information: with the new layout, every news article has its own webpage. This way, not only are the various banners repeated on every page other than the homepage, they can be selected based on the their artistic topic. A form of promotion directed straight to specific users.
Dimensions and platforms
The bannership is divided in two ways: a time dimension, where the banners are posted for a certain limit of time. Then they are divided graphically because there are various positions for each type of banner (headline, body, in the centre of the page...) and they are all different sizes. It's important to remember that the presence of a banner is guaranteed on every level. The portal DigiCULT, the magazine DigiMAG, the podcast DigiPOD and in the newsletter DigiNEWS.
For anyone who may be interested in Bannership , for more information send an email to: press@digicult.it
MEDIA PARTNERSHIP:
The Media Parntership is a way of promoting DigiCULT's partners, focused on the enhancement of events, festivals, exhibitions that take place in the art, design and digital culture world. DigiCULT is able to offer a complete partnership thanks to its many collaborators in the media and art world, covering events, relative articles, presentations and reports on various projects. The Media Partnership includes an official collaborations between DigiCULT and its partners, trading and offering eachother visibility and cooperation, throughout the events whole process (opening, durations, closing).
How does it work?
The Media Partnership is a mix of various activities made up of visibilty through the banners on the various platforms (portal, magazine, podcast, newsletter), following them with the media coverage of their events, activity in the press office and publishing the news on their events on all of DigiCULT's services. Basically, a media partnership is the complete promotion and support that DigiCULT has to offer through banners, newsletters and the press office's work.
Social Networking, web 2.0 and mailing list
The Media Partnership is also present through various social networks (over 1,000 users on Facebook, Twitter, FriendFeed, Vimeo, Flickr, Linked.in) and the contacts in the mailing list coming from all over the world.
For anyone who may be interested in Media Partnership , for more information send an email to: press@digicult.it
PRESS OFFICE AND TEXTS FOR CATALOGUES:
A fundamental goal for the structure of a Press Office is given by the necessity of joining in a single communication activity as much cultural references as possible (festivals, exhibitions, cultural events, foundations, museums, news headlines) and those belonging to emerging circuits in the experimentation of new media. This activity is coordinated with DigiNEWS and therefore sends specific newsletters directed to the DigiCULT community of over 10,000 users.
The creation of the press office
In the preliminary phase before the press office, a network of contacts will be created with whom the news about activities and events will be shared. The address book will be divided in: a section for emails, telephone numbers and mailing addresses. DigiCULT's network of contacts is made up of news agencies, journalists, crtics, institutions, editors, galery, websites, professionists and professors on local, national and international levels. This archive will be enriched thanks to our editorial office.
Editorial office communicated, printing folders (complete or in integration with pre-exisiting press offices)
DigiCULT's staff takes care of the writing and editiing of the articles and materials for the communication models such as, announcements and printing folders, on web and on paper. The preparation of this material will be done considering both periodical events and single ones, keeping a constant dialogue between the press office, the gallery's leader and both inside and outside artists.
Relationship with the press (complete or partial with pre-existing press offices)
The activity in the press office and various communications will be accompanied by direct relations between our assigned journalist and critic, responsible for obtaining space and in depth examination dedicated to the gallery within the main tools of communication and create collaborations and media partnerships.
For anyone who may be interested in our Press Office service , for more information send an email to: press@digicult.it
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